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Sports and Entertainment Marketing

SPORTS AND ENTERTAINMENT MARKETING Grades: 11, 12; 1 Term, Ability = All

Welcome to Sports and Entertainment Marketing. Marketing is the tool that has allowed the United States economy to be one of the most successful in the world. Sports and entertainment are important parts of our modern economy. Fans and companies spend billions of dollars each year on sports. Entertainment is one of the largest exports from the U.S. to the rest of the world. This class will take you on a step-by-step journey through the world of marketing. You will learn the basic functions of marketing and how those functions are applied to sports and entertainment.

Students will experience Virtual Business for Sports and Entertainment Marketing: "Virtual Business - Sports and Entertainment gives students the opportunity to 'work' in the exciting sports and entertainment world. The online simulation teaches students the hard business decisions that go into the sports and entertainment events the students enjoy in real life. Students handle promotion, ticket pricing, stadium operations and staffing, sponsors, concessions, concert booking and promotion, and more.

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